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Food Consumer Engagement Labs

EIT Food is looking for startup/scaleup companies that would participate in EIT Food RIS Consumer Engagement Labs project to commercialise selected results of Consumer Engagement Labs.

 

EIT Food RIS Consumer Engagement Labs is an activity implemented by EIT Food partners  in 2019-2021 and led by University of Warsaw. Consumer Engagement Labs are pre-competitive  co-creation sessions carried out by a relatively coherent group of consumers in a joint, physical/online place and limited in time, focused on the development of new product concepts.

The sessions in 2019-2021 generated a significant number of ideas for new food products that were  proposed by consumers and could potentially be introduced on the market. Food companies  participating in the Labs selected a small subset of these ideas so that in every country covered by the  consumer sessions, one innovative product was commercialised as the result of the project. A  significant number of product ideas from multiple food product categories remain still available for implementation, and the present call offers a unique opportunity to startup/scaleup companies that  would be interested in the insights into consumer preferences and suggestions.

EIT Food will hold a meeting in November 2021 (in English, online) for selected start-ups, where it will offer specialized training and creative sessions to understand consumer insights collected in the Labs and analyse ideas proposed by consumers and participants of the Labs and allow selection of at least one new food product co-created by consumers . Start-ups will then have to  introduce the product on  the market in the first half of 2022.

  

More details on the call:  https://www.eitfood.eu/news/post/call-for-expression-of-interest-to-participate-in-eit-food-ris-consumer-engagement-labs-startups

  

 Application deadline:    8 October 2021, 3 pm CEST.

Updated: 30.9.2021 10:06, Author: Edita Ryšlavá

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